SPARKING NEW INSIGHTS AND IDEAS

Margaret is that rare thing; someone who is fun to work with and who can easily connect with a wide cross section of people from a wide variety of functions – and who is also highly commercial, strategic and insightful.  Her straightforward, no-nonsense style worked really well with Asda and I knew I could always rely on her for recommendations and insights based on excellent customer understanding – without any pretentiousness or unnecessary fluff.  What she doesn’t know about shoppers and what customers want isn’t worth knowing – and she delivers insightful ideas with a focus on commercial realities.  She’s a star!”

As Head of Customer Services I was confident that I understood our customers and their needs.  Working with Margaret took that understanding to a whole new level.  Not only did she get me and a wider cross-functional team to connect more deeply with our customers but she also created some creative and challenging experiences for us which really helped us understand what our customers want and need from us from both a rational and emotional perspective.  This helped us define our end-to-end customer journey and pinpoint the strengths and weaknesses in our customer experience; resulting in a prioritised plan containing quick wins and longer term strategic initiatives.

I wouldn’t hesitate to recommend her – particularly where unique customer insight is needed to crack a complex business challenge.”

I love working with Margaret!  She really understands shoppers and their behaviour – and perhaps even more important she has the commercial understanding to drive practical action.

She understands corporate reality and what it takes to make things happen. We’ve worked together both at a local level to help country teams identify local insights, as well as at a more global level to identify more universal insights. In all her projects she’s shown the ability to distil large quantities of research, raw observations and data into something insightful and engaging and to then work with cross-functional teams to drive action”

I have found Margaret to be a fantastic research partner to work with. She is a great strategic thinker and focuses on what the insights will be used for, not just on the project management process. Margaret has a mind of her own; is no push over and I have always appreciated her honesty. She challenges when she feels she needs to, and I believe that this enables us to get the most out of the work. I would say that Margaret’s strength lies in being deeply insightful and I have seen this particularly in the realm of cultural understanding. Margaret is very rigorous, paying excellent attention to detail and her reports are visually appealing, which makes it easier for me to land insights with my internal business partners.”

Dear Margaret,

As you know, at Unilever we value excellence in our agency partners. At the end of last year, names were gathered from across the globe of those agency individuals who have truly shone through with their work and partnership with us.

It is with great delight that I would like to inform you that you were unanimously selected to receive recognition for all your hard work. You a highly valued member of our team and a credit to your agency.

I would like to personally thank you so much for always going that extra mile to make each job a triumph. We are very grateful to have you on the Unilever account and look forward to continued success together.

Well done!”